Game Presentation & The Fan Experience

Game Presentation & The Fan Experience

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Designed to educate students on the behind-the-scenes of Game Presentation in professional sports and provide an understanding of how to create authentic, memorable Fan Experiences. This course provides a comprehensive curriculum inclusive of industry case studies, interactive activities, and high-level discussions with Felisa Israel, an industry leader in fan engagement.

Course Takeaways: At the conclusion of the course, students will be able to:
(1) Understand how to assess and execute various components of a Game Presentation at the highest level.
(2) Utilize all available tools to engage fans in compelling and creative ways, and capture the emotion of powerful, live moments.
(3) Analyze traditional sports entertainment elements with an educated, enlightened perspective and drive innovation with new insight.